01
Concept 01

The Homescreen

notd belongs in your socials folder. The app icon lives alongside Instagram, TikTok, and Snapchat — right where it fits. A push notification reminds you: your queue is calling.

Homescreen mockup showing notd in the iOS socials folder
02
Concept 02

The Profile

The @notdapp Instagram profile before launch. Blue check, 109K followers. Bio says it all: letterboxd, but for music. No posts yet — the anticipation is the point.

Instagram profile mockup for @notdapp with no posts yet
03
Concept 03

The Share

Someone asks to share their Spotify. Instead, they drop their notd rack. The text exchange lives as an IG post — relatable, shareable, and a flex all at once.

IG post showing an iMessage exchange where someone shares their notd rack
04
Concept 04

The Meme

A viral text format, recontextualized. “Wanna kiss today after following each other on notd?” It's funny because it's true. Posted to IG as culturally native content.

IG post with meme-style iMessage about following each other on notd
05
Concept 05

The Invitation

An envelope with a simple message: gatekeeping isn't sexy. using notd is. A physical-meets-digital aesthetic — clean, inviting, shareable.

Physical envelope mockup with notd invitation card